Transform your brand. Transform your business.

Ready to turn your best-fit customer
into your biggest fan?

A large salad with various vegetables and dressing, a small cup of orange dressing, and a side of French fries on a dark wooden table, with Benjyheuda branding.

A woman wearing a white t-shirt with the words "Sweetness" and "It's a Southern Thing" printed on it, standing in front of a wooden fence.

Colorful mural of a stylized chicken, made of multicolored lines, on a white wall with modern lighting fixtures.

Two bottles of vodka labeled 'Sommarøy' with alcohol content of 55 proof, one with liquid being poured into a glass, a gold-colored thermos, and a glass with a textured surface, placed on a reflective surface with a gold-colored tray, tongs, and a slice of lemon nearby.

A woman with curly hair and a leather jacket walking in a busy city street, looking back at the camera.

Wine bottle label featuring an illustration of a woman's legs in fishnet stockings and high heels, with gold accents and text indicating it is from Oak Knoll District and Napa Valley.

Interior of a cafe with pastel green walls, a large illuminated sign that reads 'EAT NOW CAFFEINATE,' a green tufted bench, round tables with light blue chairs, and a mural with a weathered look on one wall.

Four bottles of MIMOSA fruit beverage, arranged in a row on a pink background. The flavors are Pomegranate, Classic, Mango, and Pineapple, each with distinct colorful labels.

A green waste bin with a label that says "Wastenot Compost," placed on a sidewalk near a dark colored wall, with part of a concrete step visible on the right.

At our Chicago Branding Agency, our in-depth branding and design services help you grow your confidence, culture, and bottom line. Crafting “Made-for-Me” brand moments since 2003.

Meet the Troop

Meet DesignScout

Play Reel

Service Business Branding - Restaurant Branding - B2B Branding - CPG Branding - Kids & Family Branding -

End-to-End

Branding

DesignScout is a full-service Chicago branding agency supporting founder-driven brands from launch to exit.

for the start-ups and the end-ups

A yellow pennant with black text reading 'Rooted in Strategy'.

Our Services

Launch - Grow - Reinvent

Brand Strategy
Branding
Website Design
Social Media Marketing Design
Email Design
Packaging Design
Art Pack Design
Experiential Design

Our Services

Service Business
Branding

Serving up “made-for-me!” moments

Service brands need to have an authentic connection with their customers. B2B or B2C, we craft authentic “gotta have it” moments.

here to serve

Restaurant
Branding

We 86 boring brands

From fast-casual to fine dining, we craft award-winning restaurant branding that keeps customers coming back for more.

what’s on the menu

Here Chicky Chicky Branding_by DesignScout_08.jpg

Goddess and the Baker Branding_by DesignScout_03.jpg

Protein Bar Kitchen_BrandingbyDesignScout_17.jpg

Polite Society Bottle Shot on Green Scarf1_expanded background.png

Winery Branding & Spirits Branding

Going beyond the label

As the team behind the largest wine club in the nation, we know how to drive younger and more diverse customers to your brand.

want a taste?

Family-Focused Branding

brands kids (and parents) love

Whether you run a daycare, after-school program, tutoring service, or enrichment activity, DesignScout creates brands that kids love and parents trust.

let’s make magic

“Our work with DesignScout increased our sales by 40% after a decade in business!”

– BENJI ROSEN, FOUNDER, BENJYEHUDA

See Case Study
“DesignScout truly delves deeper than simply design services. Their insight into branding and storytelling is unmatched.”

– MELANIE ROMANIAK, DIRECTOR OF MARKETING, COOPER’S HAWK

See Case Study
“Scout and her team are simply the best design/branding firm I have ever worked with.”

– DAVID LYON, FOUNDER, SOUND ADVICE

See Case Study
“When our branding no longer reflected our consultancy’s pedigree, we knew it was time to rebrand. DesignScout helped us clarify how to convey our expertise to different customer profiles while sharing the Afton story. We’re immensely proud of our new brand — the colors, logo, and imagery truly represent who we are and what we do.”

– Carrie Stewart, Afton Partners
“Working with Scout has been one of the better decisions I’ve made since starting my business. I cannot recommend DesignScout enough.”

– EVAN ANDERSON, FOUNDER, VOON WINES

See Case Study
“DesignScout absolutely delivered on our vision. The new website beautifully captures the essence of our client relationships and highlights our distinctive qualities”

– Lindsay Miller, Co-Founder, Reverie

Click Here
“Working with Scout and her team has been incredible. They made the exploration of the vision I had for my new business something to celebrate. ”

– DR. JASON GLICK, FOUNDER, THIRD COAST PEDIATRIC DENTISTRY

See Case Study
“We knew we had something special, but we weren’t telling our story in a way that resonated. DesignScout changed that... Now, our brand reflects who we are and supports where we’re going.”

– Liz Eversoll, CEO, Career Highways AI Career Pathing

See Case Study
“I couldn’t be more pleased with the experience and results. I highly recommend their services for any business seeking a thoughtful and impactful brand transformation.”

Terry Scarlatos, Founder, Toast Coffee + Kitchen

See Case Study

Group of women wearing black jackets with 'DS⚡AF' patches, smiling and standing side by side.

Ready to say hello to your dream brand?

You’re in the right place.

We banish the boring by crafting brands deeply rooted in strategy. When it’s time to grow, DesignScout is your branding expert.

A yellow flag with black text that says "Rooted in Strategy".

Let's do this

Transform your brand. Transform your business.

Ready to turn your best-fit customer
into your biggest fan?

Meet DesignScout

Service Business Branding - Restaurant Branding - B2B Branding - CPG Branding - Kids & Family Branding -

Service Business Branding - Restaurant Branding - B2B Branding - CPG Branding - Kids & Family Branding -

End-to-End