Afton Partners
Powerful problem solvers.
Industry
Professional Services
Location
Chicago, IL
People first
Together we Thrive.
Afton Partners are powerful problem-solvers, deeply dedicated to strengthening social systems by consulting in the areas of Caregiving, K12, Higher Education, and Workforce.
THE OPPORTUNITY
With years of experienced consultancy, Afton was ready for their brand evolution to help differentiate themselves amongst their competitors.
THE COLLABORATION
DesignScout created a brand that balances legacy and professionalism with warmth to highlight Afton’s strategic support and collaboration with their clients.
When our branding no longer reflected our consultancy’s pedigree, we knew it was time to rebrand. DesignScout helped us clarify how to convey our expertise to different customer profiles while sharing the Afton story. We’re immensely proud of our new brand — the colors, logo, and imagery truly represent who we are and what we do.
Carrie stewart
Co-Founder, Afton Partners