LoveSteady
Real support for real bodies.
Industry
E-Commerce
Location
Los Angeles, CA
Look good, Feel good
Supportwear you’ll actually want to wear.
LoveSteady is a cult-favorite line of pregnancy and post-partum supportwear that marries style with therapist-approved technology.
THE OPPORTUNITY
Launched in 2007 as Bao Bei Body, founder Suzanne Koval was ready for a new name and a new look to reflect the brand’s success.
THE COLLABORATION
DesignScout created a new identity that effortlessly combined the warmth and humanity of their brand with the science-backed technology in their garments.
SERVICES
Naming
Strategy
Branding
Packaging
Social
Results
The LoveSteady rebrand was launched successfully to their devoted audience of nearly 200,000 social media followers.
