DesignScout® is a strategic branding and creative studio. Helping businesses connect with the people they’re built for.

We help you show the world why you’re worth choosing.

The best brands aren’t invented. They’re revealed.

  • Logo for Aria Group with the word 'aria' in large lowercase font and 'GROUP' in smaller uppercase font below.
  • Logo of Cooper's Hawk Winery & Restaurants featuring a stylized hawk feather on the left with the text "COOPER'S HAWK WINERY & RESTAURANTS" on the right.
  • Goddess and the Baker logo with stylized text
  • Logo with a globe symbol and the letters JLL.
  • Logo of Metropolis Coffee Company featuring a city skyline inside a coffee cup.
  • Logo for Protein Bar & Kitchen, featuring a circular emblem with a central dot surrounded by smaller dots and the brand name to the right.
  • Logo for San Francisco Design Center with four dark circles containing the letters S, F, D, and C, and the text "San Francisco Design Center" underneath.
  • Logo for Chicago Union Station featuring the text 'Chicago Union Station' in a stylized font with 'Chicago' above 'Union Station'.
  • Logo of the University of Chicago with a shield featuring a griffin and Latin motto.
  • Logo with the words "Wastenot Compost" in black lettering on a gray background.
Cooper’s Hawk Building the World’s Largest Wine Club Over 600 collaborationsand 40+ awards 
Benjyehuda Taking Fast Casual Counter Culture When going punk boostssales by 40%
Wastenot Compost Making Zero- EmissionComposting Iconic  From neighborhood compostingto the #1 in the USA

We help founders turn big ideas into brands people believe in. We help marketing leaders get leadership in lockstep. We help family businesses honor their legacy while serving their future. We help growing companies find their people.

More than Branding, at DesignScout...

You’ve built something worth choosing.

For more than two decades, we’ve helped ambitious businesses launch, grow, and evolve. Every engagement begins by understanding what makes your business different, then bringing that story to life in ways your customers can understand, remember, and trust.

Now let’s make sure everyone else sees it.

Research. Strategy. Design.

Research

Understand your customers, your competitors, and your opportunity.


Competitive Analysis

Market Analysis

Customer Interviews

Packaging & Brand Validation

STRATEGY

Define what makes your business worth choosing for consistent, effective decisions.


Brand Strategy & Positioning

Messaging

Naming

Brand Architecture

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Three disciplines. One goal: helping your business move forward.

Design

Bring your strategy to life wherever your customers experience your brand.


Brand Identity

Packaging

Website Design

Full-Service Creative

Your Magic

Our Bottle.

Whether you’re building it from the ground up or evolving what’s already there, we help make sure the world sees what makes it worth choosing.

  • Snow-capped mountains behind a grassy hillside under a cloudy sky.

    “Our work with DesignScout increased our sales by 40% after a decade in business!”

    – BENJI ROSEN, FOUNDER, BENJYEHUDA

    See Case Study
  • Mountain range across a body of water with trees in the foreground and a building on the right.

    “DesignScout truly delves deeper than simply design services. Their insight into branding and storytelling is unmatched.”

    – MELANIE ROMANIAK, DIRECTOR OF MARKETING, COOPER’S HAWK

    See Case Study
  • Mountain range with cloudy sky over a body of water and green hills in the foreground.

    “Scout and her team are simply the best design/branding firm I have ever worked with.”

    – DAVID LYON, FOUNDER, SOUND ADVICE

    See Case Study
  • A landscape featuring rolling green hills in the foreground and rugged mountain peaks in the background under a clear sky.

    “When our branding no longer reflected our consultancy’s pedigree, we knew it was time to rebrand. DesignScout helped us clarify how to convey our expertise to different customer profiles while sharing the Afton story. We’re immensely proud of our new brand — the colors, logo, and imagery truly represent who we are and what we do.”

    – Carrie Stewart, Afton Partners

  • Close-up of a wine bottle with a dark label featuring a telescope illustration, gold accents, and celestial design elements.

    “Working with Scout has been one of the better decisions I’ve made since starting my business. I cannot recommend DesignScout enough.”

    – EVAN ANDERSON, FOUNDER, VOON WINES

    See Case Study
  • Two women smiling and sitting close together indoors, with a blurred brick and window background.

    “DesignScout absolutely delivered on our vision. The new website beautifully captures the essence of our client relationships and highlights our distinctive qualities”

    – Lindsay Miller, Co-Founder, Reverie

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  • A blackboard sign with the text 'third coast' and 'pediatric dentistry' on a cobblestone street.

    “Working with Scout and her team has been incredible. They made the exploration of the vision I had for my new business something to celebrate. ”

    – DR. JASON GLICK, FOUNDER, THIRD COAST PEDIATRIC DENTISTRY

    See Case Study
  • Business cards for Liz Eversoll on a wooden surface.

    “We knew we had something special, but we weren’t telling our story in a way that resonated. DesignScout changed that.​.. Now, our brand reflects who we are and supports where we’re going.”

    – Liz Eversoll, CEO, Career Highways AI Career Pathing

    See Case Study
  • Close-up image of a restaurant menu with various sections for sandwiches, salads, and specials, with illustrations of a lighthouse, trees, a boat, and a lighthouse on a stylized landscape.

    “I couldn’t be more pleased with the experience and results. I highly recommend their services for any business seeking a thoughtful and impactful brand transformation.”

    Terry Scarlatos, Founder, Toast Coffee + Kitchen

    See Case Study

Cross-industry thinking. Real-world results.

A large salad with various vegetables and dressing, a small cup of orange dressing, and a side of French fries on a dark wooden table, with Benjyheuda branding.
A woman wearing a white t-shirt with the words "Sweetness" and "It's a Southern Thing" printed on it, standing in front of a wooden fence.
Colorful mural of a stylized chicken, made of multicolored lines, on a white wall with modern lighting fixtures.
Two bottles of vodka labeled 'Sommarøy' with alcohol content of 55 proof, one with liquid being poured into a glass, a gold-colored thermos, and a glass with a textured surface, placed on a reflective surface with a gold-colored tray, tongs, and a slice of lemon nearby.
A woman with curly hair and a leather jacket walking in a busy city street, looking back at the camera.
Wine bottle label featuring an illustration of a woman's legs in fishnet stockings and high heels, with gold accents and text indicating it is from Oak Knoll District and Napa Valley.

Some of our best ideas come from outside your industry. Twenty-three years of helping businesses grow have taught us how to recognize patterns, challenge assumptions, and apply proven thinking in unexpected ways.

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Expert Service Business Branding Expert B2B Branding
Expert Restaurant Branding Expert Hospitality Branding
Expert Child Business Branding Expert Family Branding
Expert Winery Branding Expert Spirits Branding
A circular emblem with the phrase "NEVER STOP EXPLORING" around the top and bottom edges.
Group of women wearing black jackets with 'DS⚡AF' patches, smiling and standing side by side.

Ready to say hello to your dream brand?

You’re in the right place.

We banish the boring by crafting brands deeply rooted in strategy. When it’s time to grow, DesignScout is your branding expert.

A yellow flag with black text that says "Rooted in Strategy".
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