Tom Foolery
Curious Chocolatiers.
Industry
Food and Beverage
Location
Chicago, IL
Anything but boring
You’re in for a Real Treat. 100% Real.
Tom Foolery is chocolate made to remind us to live a little. Here, you’ll enjoy a broad selection of delicious and deeply imaginative chocolates — all made with exceptional ingredients. Fun but never fussy, time spent in Tom Foolery’s world is for enjoying a little mischief, for giving in to a good giggle, and for living a life full of flavor.
THE OPPORTUNITY
The chocolate category was caught between old-fashioned nostalgia and premium brands that took themselves too seriously. Tom Foolery saw an opportunity to reimagine the chocolate experience for adults, combining exceptional quality, imaginative flavors, and a sense of joy and discovery that had been missing from the category.
THE COLLABORATION
Tom Foolery is chocolate made to remind us to live a little. Here, you’ll enjoy a broad selection of delicious and deeply imaginative chocolates — all made with exceptional ingredients. Fun but never fussy, time spent in Tom Foolery’s world is for enjoying a little mischief, for giving in to a good giggle, and for living a life full of flavor.
SERVICES
Branding
Packaging
Messaging
Social
Results
Tom Foolery launched with a distinctive brand identity and packaging, with products available at Chicago retailers including Ándale Market, L&M, and other local retailers, as well as online. Early enthusiasm for the brand has helped generate growing retail and wholesale interest, establishing a strong foundation for continued expansion.
Thank you to the amazing team at DesignScout , who helped turn my wild ramblings into a gorgeous, joyful brand.
Garrett goehring
Founder, Tom Foolery Chocolates
