Irving Park Early Learning Center
Over 25 years of nurturing little learners.
Industry
Childcare
Location
Chicago, IL
the power of play
Nurturing the Whole Child
For over two decades, Irving Park Early Learning Center (IPELC) has been a cornerstone of childcare in Chicago’s Irving Park neighborhood.
THE OPPORTUNITY
After 25 years, founder Rose Ocasio was looking to pass the torch to her daughter, Vanesa. To celebrate this milestone and signal the transition, they partnered with our team for a brand refresh.
THE COLLABORATION
The result is a friendly brand identity that captures the company's spirit, featuring bright colors, kinetic patterns, and an adorable mascot. The logo symbolizes a bridge or stepping stones, representing how the IPELC team guides students toward a successful next step in their learning journey.
SERVICES
Branding
Web
Illustration
Social
Results
Since rebranding, IPELC’s new logo has been warmly embraced by both staff and families. The children especially love the mascot, affectionately named Ipelc.
Links
Website →
