Soleil Mimosa
Unapologetically bright and bold ready-to-drink cocktails.
Industry
Wine & Spirits
Location
National
JUST SAY “SO-LAY”
Fresh Mimosas
Soleil Mimosa is the world’s only bottled mimosa made with real fruit pulp and premium sparkling wine.
THE OPPORTUNITY
After 30 years of producing one of the only bottled mimosas featuring real juice, D.H. Lescombes Winery engaged DesignScout’s VINT studio to refresh its branding and packaging.
THE COLLABORATION
Our new bottles elevated their flagship product without sacrificing their existing brand equity. In the burgeoning space of ready-to-drink cocktails, these new labels were designed to stand out on the shelf as bright, bold beacons of refreshment.
services
Branding
Packaging
Art Direction
THE Results
Soleil Mimosa’s packaging has been featured on the Dieline and has won numerous awards, including a Gold Medal: Panel Pick at the 2022 BTI Packaging Compendium and a Bronze Medal at the 2021 Harper’s Design Awards.
There is not a day that goes by that I do not hear from someone about the new and beautiful Soleil Mimosa package. The new package has been fully launched in states with distribution. Consumers are loving it and sales are growing! Sales equal success!
SANDRA PACHECO
National Sales Director, LesCombes Family Vineyard
