Camp O
Bringing social and emotional learning to life in a fun, supportive camp setting.
Industry
Childcare
Location
Chicago, IL
anything but ordinary
An inclusive summer camp for every child.
Camp O was created by the team at the Sonia Shankman Orthogenic School (the O-School). Staying true to the school’s mission of supporting kids with mental health needs and those on the autism spectrum, Camp O gives campers extra support as they learn to navigate new social situations and build connections in a safe, welcoming environment.
THE OPPORTUNITY
Focusing on orthogenic practices, Camp-O provides a supportive and structured day camp experience for kids who require additional support to access the joys of summer camp.
THE COLLABORATION
The Camp-O brand needed to complement the look of its affiliate, The O-School, while retaining its playful mission. DesignScout created a brand that was bold and welcoming, with an adaptable rainbow-inspired linework pattern to evoke the fun and inclusiveness of summer camp.
