Congratulations on your decision to sell your business! As you begin to plan your exit strategy, it's important not to overlook the importance of your current brand.

Now that you’re preparing to sell, thinking about investing any more money into your business might seem counterintuitive, but hear us out. When you prepare to sell a house, you likely are advised to invest in things like a fresh coat of paint, some landscaping, and furniture staging or repairs to make things appealing to potential buyers.

In this way, selling a business is much the same. In order to make your brand as appealing to a potential buyer or investor as possible, it might behoove you to invest in a fresh new brand strategy and identity.

The value of your business is largely based on how people perceive your brand. You could sell high-end fine jewelry made of the best quality materials, but if your logo is typed in Comic Sans and your website looks like it was made on Geocities, your brand is never going to attain that coveted luxury status.

Cohesive, strategic, and beautiful branding can impact nearly every aspect of your business, from perceived value to actual sales. When preparing to sell, you want to put your best foot forward to attract higher-quality investors and make the most possible return on your investment.

How Branding Impacts Handing Over Your Business

Great branding also goes beyond the logo. By codifying your brand in a rock-solid brand strategy before you sell, you will be providing your business’ new owners a guidebook to how your brand acts, thinks, and feels to your customers. Aligning the new stakeholders with the magic that has made your brand successful all along, preserving your point-of-view and your brand culture.

Knowing that on average, only 25% of businesses listed ever successfully sell, it’s important to give your business a leg up in the market with a perfected brand.

Next Steps

DesignScout has been branding businesses in all stages of their life cycle for 20 years. We would love to help you define your brand strategy and give your brand the glow-up it deserves. Contact us today to get started.